CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Lamonica et al. v. The Shield Cos., LLC et al.
25-cv-2151, D. Ariz.
(June 2025)
EcoShield pest extermination subscriptions
Failing to adequately disclose the terms of subscriptions, including that consumers are charged recurring fees and locked into two-year contracts
Falsely representing that discounts are available for a limited time when the offer is actually a standard term in the company’s contracts
Deceptively disguising cancellation fees as discounts when the amount of the discount is actually the amount that consumers will be charged if they cancel
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg