
Häagen-Dazs Vanilla Milk Chocolate Ice Cream Bars
Allegations: Misleadingly marketing that the coating is “Rich Milk Chocolate” when it contains an ingredient not found in chocolate
April 2013: Both actions were voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.
March 2012: A Consolidated Complaint making similar allegations was filed. Plaintiffs claim that ice creams are labeled as being “All Natural” and containing “All Natural Flavors” when they contain artificial and synthetic ingredients and flavors. (Astiana et al v. Dreyer’s Grand Ice Cream, Inc. et al, Case No. 11-cv-2910, N.D. Cal.)
2011: Two class actions were filed against Dreyer’s claiming that the ice cream maker misrepresented its ice creams (under the brand names Dreyer’s, Edy’s, and Haagen-Dazs) as being all natural and containing all natural flavors when, according to plaintiffs, they contain non-natural and synthetic ingredients.
Later in 2011, the cases were consolidated into one case.
To learn more about natural claims, click here.
Allegations: Misleadingly marketing that the coating is “Rich Milk Chocolate” when it contains an ingredient not found in chocolate
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