A Brand Story
Be wary of questionable and deceptive claims in origin stories.
Dr. Squatch Men’s Natural Shampoo
Case Name (Date)
Fleming et al. v. Dr. Squatch, LLC
22-cv-4842, N.D. Ill.
(Sept. 2022)
Product/Service
Dr. Squatch Men’s Natural Shampoo
Allegations
False natural claims
Misleadingly representing the amount of certain ingredients, including oat protein, jojoba oil, and honey
Status
Pending
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