
Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
In March 2014, the plaintiff voluntarily dismissed her false advertising class-action lawsuit against Cosmetic Dermatology, Inc, makers of “Dr. Brandt’s Pores No More Mattifying Lotion.” The complaint, which was originally filed in 2013, alleged that, among other things, the company markets the lotion as “oil free” when it actually contains at least three oils. We do not know why the plaintiff chose to dismiss the lawsuit. The lawsuit was dismissed without prejudice, meaning the plaintiff may refile the complaint. (Tran et al v. Cosmetic Dermatology, Inc., Case No. 13-cv-09311, C.D. CA.).
For more information about other class-action lawsuits regarding the advertising of beauty products and TINA.org’s coverage of the issue, click here.
Misleading campaigns highlight this year’s big ad event.
Consumers may want to see through many of this company’s claims.
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