Various Dry Shampoos
Allegations: Failing to disclose products contain the carcinogen benzene
Dove Invisible Dryspray
October 2019: This case was transferred from state court to federal court. (Case No. 19-cv-2704, E. D. MO.)
July 2019: A class-action lawsuit was filed against Unilever for allegedly misleadingly advertising that Dove Invisible Dryspray antiperspirants do not leave any white marks when, according to plaintiffs, the active ingredient in the antiperspirants (aluminum chlorohydrate) actually does cause white marks. (Been et al v. Conopco, Inc. d/b/a Unilever, Case No. 19-cv-2704, Missouri State Court – St. Louis)
For more of TINA.org’s coverage of deodorants, click here.
Class-Action Tracker
Unilever’s Dry Shampoos
Allegations: Failing to disclose that products may contain the carcinogen benzene
Unilever Products
Allegations: Failing to disclose that products contain the carcinogen benzene
Dove Advanced Antiperspirant Deodorant
Allegations: Falsely marketing that products contain natural oil ingredients when the oils in them are synthetic
Several Brands of Unilever Dry Shampoos
Allegations: Failing to disclose products contain high levels of the carcinogen benzene
Several Unilever Brands of Dry and Foam Shampoos
Allegations: Failing to disclose that products contain the carcinogen benzene
Stain Defense Line of Dove Men + Care
Allegations: Misleadingly representing that products prevent white marks and stains when they actually cause both
Dove Invisible Advanced Care Antiperspirant for Women
Allegations: Falsely marketing products as causing “no white marks on 100 colors” and being “invisible” when the active ingredient actually causes white marks
Dove Men + Care Stain Defense Antiperspirants
Allegations: Deceptively marketing products as “anti yellow stains” and “anti white marks” when the active ingredient actually causes both
Dove Deep Moisture Bodywash
Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients
Packaging of Degree, Dove and Axe
In August 2020, a class-action lawsuit was filed against Unilever for allegedly deceptively using You know when you buy a big bag of chips, and you’re all psyched for a…
Degree® and Dove® Deodorants
October/November 2015: This action was dismissed When a complaint is dismissed with prejudice, it cannot be refiled., in accordance with the terms of a Confidential Settlement Agreement. June 2015: A…
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Talenti Gelato
Ingredients contradict claims that frozen dessert is ‘non-GMO, vegan and gluten-free.’
Dove Men ‘Plant-Based Care’
Spoiler: It’s not so much the overall care that is plant-based but rather specific moisturizing ingredients.
TINA’s Take: The Paid Ads Left Out of the Facebook Ad Boycott
It’s disingenuous for brands to suggest they are boycotting a platform and then still run ads on that platform.
By The Numbers: Vanilla Flavor Class-Action Lawsuits
TINA.org is currently tracking 70 class actions challenging claims that a variety of foods and beverages are truly vanilla.
CATrends: ‘Anti Stain’ and ‘Anti Mark’ Antiperspirants
Class-action lawsuits allege antiperspirants’ marketing claims don’t stick.