CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Cody et al. v. Fullbeauty Brands, Inc. d/b/a www.avenue.com
25-cv-1334, C.D. Cal.
(April 2025)
Merchandise on www.avenue.com
Falsely advertising discounts off of artificially inflated reference prices
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg