CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Vasquez et al. v. Fitness Equipment Services, LLC d/b/a Sole Fitness
24-cv-1007, C.D. Cal.
(May 2024)
Sole Fitness exercise equipment
Falsely advertising discounts off of inflated regular prices and as available for a limited time
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg