There Should Be a Price to Pay for Knowingly Lying to Consumers
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Longoria et al. v. Nectar Brand LLC
24-cv-51, N.D. Cal.
(Nov. 2023)
Nectar mattresses, bedding, and other sleep products
Falsely advertising discounts by comparing discounted prices to fake “regular” prices and as available for a limited time
Pending
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Letters alert agencies and organizations to company’s improper marketing.
TINA.org discovers some roadblocks to unlocking this purportedly free offer.
New research points to “no.”
Why disclosures are key to protecting informed consumer choice and competition.