Discover The Power of Fragrance With The New LYNX Fine Fragrance Collection.
Using humor and an unexpected twist, Lynx’s “Robbery” commercial highlights the allure of the brand’s new fragrance.
Habberfield et al. v. Boohoo.com USA, Inc. et al.
22-cv-3899, C.D. Cal.
(2022)
Merchandise sold on boohoo.com, prettylittlething.us, and nastygal.com
Deceptively marketing discounts off of falsely inflated reference prices
Settled
(Preliminarily approved)
http://www.boohoonationwidepricingsettlement.com/
Using humor and an unexpected twist, Lynx’s “Robbery” commercial highlights the allure of the brand’s new fragrance.
Alice Kantor, Bloomberg
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