The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
Discounts on Akira’s Website
Case Name (Date)
Cruz et al. v. Bijora, Inc. d/b/a Akira
25-cv-634, C.D. Cal.
(March 2025)
Product/Service
Merchandise on https://shopakira.com/
Allegations
Falsely advertising discounts off of artificially inflated reference prices
Status
Pending
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