Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Hashimi et al. v. Lacoste USA, Inc.
25-cv-2559, S.D. Cal.
(July 2025)
Merchandise at Lacoste outlet stores
Falsely marketing discounts off of artificially inflated reference prices
Pending
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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