The Proliferation of Greenwashing
As the FTC reviews its Green Guides, misleading environmental claims are rampant.
In Re: Deva Concepts Products Liability Litigation
20-cv-1234, S.D.N.Y.
(2020)
DevaCurl hair care products
Misleadingly marketing products as safe, gentle, and free of harsh ingredients when ingredients in them cause adverse reactions, including scalp irritation and hair loss
Settled
(Final approval granted)
http://www.curlyhairsettlement.com/
As the FTC reviews its Green Guides, misleading environmental claims are rampant.
“Sustainable aviation” may be the future but it’s not the reality in 2023.
Unapproved and unsubstantiated claims abound in marketing of broccoli-based supplement.
There’s more in store with these advertised prices.
Inquiry finds trade group overstates environmental benefits of recycling program.