
Degree MotionSense UltraClear Black + White
Allegations: Misleadingly marketing products as providing “stain-free protection” and as “anti” white marks and yellow stains when the active ingredient actually causes both
October 2019: This case was transferred from state court to federal court. (Case No. 19-cv-2703, E. D. MO.)
July 2019: A class-action lawsuit was filed against Unilever for allegedly falsely advertising Degree MotionSense UltraClear Black + White DrySpray antiperspirant for women. Specifically, the complaint claims that the company misleadingly represents that the antiperspirant is “anti yellow stains,” “anti white marks,” and does not “compromise on sweat and odor protection” when, according to plaintiffs, the active ingredient (aluminum chlorohydrate) causes white marks and yellow stains and the product is less effective than other Degree products because the active ingredient is diluted. (Been et al v. Conopco, Inc. d/b/a Unilever, Case No. 19SL-CC02857, Missouri State Court – St. Louis County)
For more of TINA.org’s coverage of deodorants, click here.
Allegations: Misleadingly marketing products as providing “stain-free protection” and as “anti” white marks and yellow stains when the active ingredient actually causes both
Allegations: Misleadingly marketing that products reduce white marks and yellow stains when they actually cause both
Companies should not be able to trap consumers into subscriptions that they do not want.
Six big game marketers that have been accused of fumbling ad claims.
Some of the worst ads TINA.org covered this year.
TINA.org files complaint with the FDA and FTC over company’s hair growth claims.
Supplement and serum companies are targeting consumers experiencing hair loss.