
Degree MotionSense UltraClear Black + White
Allegations: Misleadingly marketing products as providing “stain-free protection” and as “anti” white marks and yellow stains when the active ingredient actually causes both
October 2019: This case was transferred from state court to federal court. (Case No. 19-cv-2703, E. D. MO.)
July 2019: A class-action lawsuit was filed against Unilever for allegedly falsely advertising Degree MotionSense UltraClear Black + White DrySpray antiperspirant for women. Specifically, the complaint claims that the company misleadingly represents that the antiperspirant is “anti yellow stains,” “anti white marks,” and does not “compromise on sweat and odor protection” when, according to plaintiffs, the active ingredient (aluminum chlorohydrate) causes white marks and yellow stains and the product is less effective than other Degree products because the active ingredient is diluted. (Been et al v. Conopco, Inc. d/b/a Unilever, Case No. 19SL-CC02857, Missouri State Court – St. Louis County)
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Allegations: Misleadingly marketing products as providing “stain-free protection” and as “anti” white marks and yellow stains when the active ingredient actually causes both
Allegations: Misleadingly marketing that products reduce white marks and yellow stains when they actually cause both
Illegal claims that company’s products prevent hair loss also need to go.
Class-action lawsuit asks: Where’s the mint?
Ingredients contradict claims that frozen dessert is ‘non-GMO, vegan and gluten-free.’
Spoiler: It’s not so much the overall care that is plant-based but rather specific moisturizing ingredients.
It’s disingenuous for brands to suggest they are boycotting a platform and then still run ads on that platform.