Class Action

Core Power Elite Vanilla High Protein Milk Shake

Class Action

Core Power Elite Vanilla High Protein Milk Shake

In September 2020, a class-action lawsuit was filed against Fairlife for allegedly misleadingly marketing that the flavoring ingredient in its Core Power Elite Vanilla High Protein Milk Shake is vanilla when, according to plaintiffs, the ingredients list shows that the milk shake contains unspecified “Natural Flavors” instead of a vanilla ingredient. Plaintiffs also allege that the vanilla flavor comes from artificial ingredients and the amount of real vanilla is de minimis. (Figueroa et al v. Fairlife LLC, Case No. 20-cv-4584, E.D.N.Y.)

For more of TINA.org’s coverage of vanilla marketing claims, click here.


Class-Action Tracker

Fairlife

Class Action

Fairlife

Allegations: Falsely marketing that the company cares for animals and uses sustainable practices

Fairlife Milk

Class Action

Fairlife Milk

Allegations: Misleadingly marketing that milk comes from cows that are treated humanely


The Latest

Filters

Fairlife Milk

Ad Alert

Fairlife Milk

Company’s animal welfare claims – and brand name – face increasing scrutiny.

A Deluge of Doublespeak

Blog

A Deluge of Doublespeak

Corporate doublespeak is as hard to decipher as the questionable claims in the ads themselves.