James ‘Jay’ Noland’s Latest Ventures Raise Familiar Concerns
Permanently banned from MLM, Noland has found other ways to exploit consumers.
Coola Sunscreens
February/March 2021: The case was settled and voluntarily dismissed.
October 2020: A class-action lawsuit was filed against Coola LLC for allegedly falsely marketing that its sunscreens – including Sun Silk Drops, Refreshing Water Mist, Mineral Sun Silk Crème, and Mineral Sun Silk Moisturizer – provide protection across the entire infrared light spectrum when, according to plaintiffs, they do not. (Flaherty et al v. Coola LLC, Case No. 20-cv-5964, N.D. Ill.)
For more of TINA.org’s coverage of sunscreens, click here.
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US Patent and Trademark Office Impersonator Reported to FTC
MADISON, CONN. Feb. 11, 2026 – A company calling itself “Patent & Trademark Office” is violating the FTC’s Impersonation Rule as well as the FTC Act by falsely posing as…