Honey-Comb “Family Size” Cereal Boxes
Allegations: Misleadingly marketing that products are “Family Size” boxes that contain 13 servings of cereal when they contain only approximately 12 servings
In April 2019, a class-action lawsuit was filed against Post Consumer Brands for allegedly misleadingly representing that Cocoa Pebbles breakfast cereals are made with “real cocoa” on the front labels when, according to the plaintiffs, the ingredients list discloses that the cereals contain “Cocoa (Processed with Alkali).” (Copeland et al v. Post Consumer Brands, LLC, Case No. 19-cv-2488, E. D. NY.)
Allegations: Misleadingly marketing that products are “Family Size” boxes that contain 13 servings of cereal when they contain only approximately 12 servings
Allegations: Misleadingly marketing that products are “Family Size” boxes that contain 15 servings of cereal when they contain only approximately 12.2 servings
Allegations: Falsely advertising products as “Natural Food” that contain “No Artificial Preservatives”
Allegations: Misleadingly marketing cereals as “Made with real honey”
Allegations: Deceptively marketing cereals as healthy
Allegations: Misleadingly marketing that honey is the primary sweetener when the primary sweetener is sugar
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
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