Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In December 2012, a class-action lawsuit was filed against Coca-Cola Co. and its marketing firm Mozes Inc. for allegedly sending thousands of unsolicited text messages to consumers without permission in violation of the Telephone Consumer Protection Act. (Philips v. Mozes Inc. et al., Case No. 12-cv-4033)
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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