CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Fay et al. v. Citizen Watch Co. of America, Inc.
25-cv-1895, S.D. Cal.
(July 2025)
Citizen Watch watches
Falsely advertising discounts off of artificially inflated original prices and as available for a limited time
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg