Class Action

Centrum Multi-Vitamins

March 2016: A federal judge denied plaintiff’s request for permission to file a second amended complaint finding that the amended complaint would not survive a motion to dismiss and, as a result, is futile.

March 2015: A federal judge dismissed this class-action lawsuit because the plaintiffs did not sufficiently plead that the company deceptively marketed the product. Among other things, the judge found that “the science does not undercut Centrum’s statements regarding its health benefits” for two reasons: First, the plaintiffs cite scientific materials that do not address the same health issues as the ones in Centrum’s marketing; and second, the plaintiffs cite scientific studies that do not address the health benefits of multivitamins. The judge gave the plaintiffs 30 days to file an amended complaint.

December 2013: A class-action lawsuit was filed against Pfizer, Inc. for allegedly falsely labeling and marketing Centrum multi-vitamins. Specifically, the complaint claims the multi-vitamins – including Centrum® Silver® Adults 50+ and Centrum® Adults – will provide positive health benefits and prevent chronic illness without scientific evidence to support such claims. (Kardovich et al v. Pfizer, Inc., Case No. 13-cv-07378, E. D. NY.).

 


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