Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Starks et al. v. Celsius Holdings, Inc.
24-cv-185, S.D. Cal.
(Jan. 2024)
Celsius Live Fit
Falsely marketing that products provide various weight loss benefits
Marketing that the chromium in products “normalizes blood sugar levels and helps enhance the metabolism of proteins, carbohydrates, and lipids” when the FDA has concluded there is no credible scientific evidence to support such claims
Making health claims about products without FDA approval
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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