CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Jerde et al. v. BYLT LLC
25-cv-1496, W.D. Wash.
(Aug. 2025)
BYLT clothing, shoes, and accessories
Falsely advertising discounts as available for a limited time
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg