Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Bechtel et al. v. Winn-Dixie Stores, Inc.
23-cv-1470, M.D. Fla.
(Dec. 2023)
Grocery items
Misleadingly marketing that consumers who purchase products under its “Buy One, Get One Free” promotions get “free” products when the store charges more for the first product to cover the cost of the second product
Pending
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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