Lifetrients (formerly known as NourishLife)
Supplement company previously sued by the FTC deceptively claims in recent email products defend against the coronavirus.
Buckpower
In January 2014, the plaintiff voluntarily dismissed a class-action lawsuit alleging that T.C.C.D. International misleadingly labels Buckpower, a dietary supplement containing New Zealand Red Deer Antler Velvet. Specifically, the complaint alleges that the supplement has the ability to “increase muscle strength & recovery,” “promote healthy joint function,” “improve[] energy & endurance,” and “boost[] libido” when, in reality, it does not work as advertised. We do not know why the plaintiffs dismissed the complaint. (Clark et al v. T.C.C.D. International, Inc. and Does 1-10, Case No. 13-cv-08140, C. D. CA.).
For more information about other class-action lawsuits regarding the marketing of supplements containing deer antler velvet and TINA.org’s coverage of the issue, click here.
The Latest
Ad Watchdog TINA.org Reports Herbalife’s Coronavirus Claims to FTC
MADISON, CONN. April 28, 2020 – Truthinadvertising.org (TINA.org) has filed a complaint against multilevel marketing company Herbalife with the Federal Trade Commission (FTC) for deceptive claims that Herbalife products can…
TINA.org Alerts FTC to Herbalife Distributors’ Coronavirus Claims
TINA.org complaint comes four years after MLM paid $200 million to settle FTC deceptive advertising charges.
How MLMs Exploit Consumers During a Pandemic
Deceptive earnings claims edition.
Hair La Vie Clinical Formula Hair Vitamins
Hair restoration claims are drug claims, according to the FDA. Meaning they require FDA approval.