How Ethos Sold Wall Street on AI While Powering an Analog Boiler Room
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
Akman et al. v. BrüMate, LLC
26-cv-9329, N.D. Cal.
(Sept. 2026)
BrüMate insulated drinkware, coolers, and other merchandise
Failing to adequately disclose an automatic shipping protection fee that applies unless consumers check a box
Falsely representing that the shipping protection fee protects against lost, damaged, or stolen packages when those protections “largely duplicate protections consumers already have”
Falsely claiming that BrüMate is “not responsible” for lost, damaged, stolen or misdelivered packages when sellers and carriers bear that risk
Pending
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
Lawsuits allege marketing doesn’t pass the smell test.
Can these bottles really keep drinks hot for up to six hours?
TINA.org and other consumer advocates file comment with FTC.
New book explores why MLMs are often associated with harmful outcomes – and what can be done about it.