Endorsements and Testimonials
What you need to know about these compelling marketing tactics.
In January 2014, a class-action lawsuit was filed against Bridal Warehouse for, among other things, allegedly misrepresenting its wedding gowns as new. The named plaintiff claims that she special ordered a new dress and paid a premium to have it shipped directly from the manufacturer when, in reality, she received a dress that had been used in another Bridal Warehouse showroom. (Witak v. Bridal Warehouse Inc., Jefferson Circuit Court in Louisville, Kentucky).
What you need to know about these compelling marketing tactics.
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