CATrends: False HEPA Claims
Lawsuits attempt to clear the air.
Dotson et al. v. Brickell Brands, LLC
25-cv-8385, C.D. Cal.
(June 2025)
Brickell personal care products, including Styling Hair Powder, Styling Gel, Retinol Facial Serum, Reliving Dandruff Shampoo, Rejuvenating Anti-Aging Gel Moisturizer, and Acne Controlling Face Wash
Falsely marketing products as “All Natural” when they contain synthetic ingredients
Pending
Lawsuits attempt to clear the air.
These “waterless” beauty products contain some surprising ingredients.
Rags-to-riches stories on repeat.
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