CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Dotson et al. v. Brickell Brands, LLC
25-cv-8385, C.D. Cal.
(June 2025)
Brickell personal care products, including Styling Hair Powder, Styling Gel, Retinol Facial Serum, Reliving Dandruff Shampoo, Rejuvenating Anti-Aging Gel Moisturizer, and Acne Controlling Face Wash
Falsely marketing products as “All Natural” when they contain synthetic ingredients
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg