
Breyers Mint Chocolate Chip Ice Cream
Allegations: Misleadingly marketing products as mint ice cream when the ingredients list does not identify any mint ingredients
McKinley et al. v. Conopco Inc. and Unilever United States, Inc.
805260/2024, New York state court – Bronx County
(June 2024)
Breyers Natural Vanilla Ice Cream
Falsely marketing that the vanilla flavor in products comes from the vanilla plant
Settled
(Final approval granted)
https://www.vanillaicecreamsettlement.com/
Allegations: Misleadingly marketing products as mint ice cream when the ingredients list does not identify any mint ingredients
Allegations: Falsely marketing the exclusive flavoring ingredient is vanilla when most of the flavor does not come from vanilla beans
Allegations: Misleadingly marketing ice cream as vanilla
In May 2020, a class-action lawsuit was filed against Unilever for allegedly misleadingly marketing that the flavoring ingredient in Breyers Homemade Vanilla Ice Cream is vanilla when, according to plaintiffs,…
In April 2020, a class-action lawsuit was filed against Unilever United States, Inc. for allegedly misleadingly marketing that the flavor in Breyers Natural Vanilla Ice Cream comes from vanilla when,…
In February 2020, a class-action lawsuit was filed against Conopco for allegedly misleadingly marketing that the flavoring ingredient in Breyers delights vanilla bean ice creams is vanilla when, according to…
In June 2019, a class-action lawsuit was filed against Unilever for allegedly misleadingly marketing several varieties of Breyers vanilla ice creams – including Natural Vanilla, Homemade Vanilla, and French Vanilla…
In May 2018, a class-action lawsuit was filed against Unilever for allegedly deceptively advertising Breyers Delights ice creams. Specifically, plaintiffs allege that the company misleadingly markets the products as “light”…
Class-action lawsuit asks: Where’s the mint?
Ingredients contradict claims that frozen dessert is ‘non-GMO, vegan and gluten-free.’
Spoiler: It’s not so much the overall care that is plant-based but rather specific moisturizing ingredients.
It’s disingenuous for brands to suggest they are boycotting a platform and then still run ads on that platform.
TINA.org is currently tracking 70 class actions challenging claims that a variety of foods and beverages are truly vanilla.