Breyers Natural Vanilla Ice Creams
Allegations: Falsely marketing that the vanilla flavor in products comes from the vanilla plant
Breyers Natural Vanilla Ice Cream
In April 2020, a class-action lawsuit was filed against Unilever United States, Inc. for allegedly misleadingly marketing that the flavor in Breyers Natural Vanilla Ice Cream comes from vanilla when, according to plaintiffs, the ingredients list reveals that the ice cream contains unspecified “Natural Flavor” and testing shows that most of the vanilla flavor comes from non-vanilla ingredients. Plaintiffs also claim that the company deceptively adds exhausted vanilla bean specks to make consumers think the ice cream contains more vanilla than it actually does. (Nunez et al v. Unilever United States, Inc., Case NO. 20-cv-3846, C.D. Cal.)
For more of TINA.org’s coverage of vanilla marketing claims, click here.
Class-Action Tracker
Breyers Mint Chocolate Chip Ice Cream
Allegations: Misleadingly marketing products as mint ice cream when the ingredients list does not identify any mint ingredients
Breyers Natural Vanilla Ice Cream
Allegations: Falsely marketing the exclusive flavoring ingredient is vanilla when most of the flavor does not come from vanilla beans
Breyers Delights Vanilla Bean Low Fat Ice Cream
Allegations: Misleadingly marketing ice cream as vanilla
Breyers Homemade Vanilla Ice Cream
Breyers Delights Vanilla Bean Ice Cream
Breyers Vanilla Ice Cream
Breyers Delights Ice Cream
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Breyers Mint Chocolate Chip Ice Cream
Class-action lawsuit asks: Where’s the mint?
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