
Breyers Natural Vanilla Ice Creams
Allegations: Falsely marketing that the vanilla flavor in products comes from the vanilla plant
In February 2020, a class-action lawsuit was filed against Conopco for allegedly misleadingly marketing that the flavoring ingredient in Breyers delights vanilla bean ice creams is vanilla when, according to plaintiffs, the ingredients list shows that the ice cream contains “Natural Flavor” instead of vanilla. (Civello et al v. Conopco, Inc., Case No. 20-cv-1173, S.D.N.Y.)
For more of TINA.org’s coverage of vanilla marketing claims, click here.
Allegations: Falsely marketing that the vanilla flavor in products comes from the vanilla plant
Allegations: Misleadingly marketing products as mint ice cream when the ingredients list does not identify any mint ingredients
Allegations: Falsely marketing the exclusive flavoring ingredient is vanilla when most of the flavor does not come from vanilla beans
Allegations: Misleadingly marketing ice cream as vanilla
Class-action lawsuit asks: Where’s the mint?
TINA.org is currently tracking 70 class actions challenging claims that a variety of foods and beverages are truly vanilla.
A popular summertime treat is the subject of a current trend in class-action litigation.