
Breyers Natural Vanilla Ice Creams
Allegations: Falsely marketing that the vanilla flavor in products comes from the vanilla plant
In May 2018, a class-action lawsuit was filed against Unilever for allegedly deceptively advertising Breyers Delights ice creams. Specifically, plaintiffs allege that the company misleadingly markets the products as “light” or “low-fat” ice creams when, according to the complaint, the fat in the products does not come from a dairy source, as federal regulations require for ice creams. In addition, the complaint alleges that Breyers Delights ice creams contain certain ingredients (soluble corn fiber and erythritol) that make the products chill at lower temperatures, more likely to crystallize after freezing, and have a different texture and melting rate than other ice creams. (Condon et al v. Unilever United States, Inc., Case No. 18-cv-2977, E.D.N.Y.)
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Allegations: Falsely marketing that the vanilla flavor in products comes from the vanilla plant
Allegations: Misleadingly marketing products as mint ice cream when the ingredients list does not identify any mint ingredients
Allegations: Falsely marketing the exclusive flavoring ingredient is vanilla when most of the flavor does not come from vanilla beans
Allegations: Misleadingly marketing ice cream as vanilla
Class-action lawsuit asks: Where’s the mint?
TINA.org is currently tracking 70 class actions challenging claims that a variety of foods and beverages are truly vanilla.
A popular summertime treat is the subject of a current trend in class-action litigation.