Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Bass et al. v. Bowmar Nutrition, LLC
21-cv-307, D. Iowa
(Feb. 2022)
Bowmar whey fortified products, including powders, frostings, and nut spreads
Products provide less protein than advertised
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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