A Brand Story
Be wary of questionable and deceptive claims in origin stories.
Bosch’s “Platinum Series” Spark Plugs
April 2015: The claims against Robert Bosch LLC were voluntarily dismissed, the reasons for which have not been disclosed.
October 2014: The claims against Robert Bosch GmbH were voluntarily dismissed, the reasons for which have not been disclosed.
June 2014: A class-action lawsuit against Robert Bosch LLC and Robert Bosch GmbH was filed (and amended in September 2014) alleging, among other things, that the companies falsely market spark plugs. Specifically, the companies allegedly falsely market and advertise “Platinum Series” spark plugs as having a platinum center electrode when, according to the complaint, they do not have a platinum center electrode. (Burnett et al v. Robert Bosch LLC, USA, Robert Bosch GmbH, Case No. 14-cv-01361, M. D. FL.).
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