The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
Bontrager WaveCel Bike Helmets
Case Name (Date)
Glancey et al v. Trek Bicycle Corp.
21-cv-120, S.D.N.Y.)
(Jan. 2021)
Product/Service
Bontrager WaveCel bicycle helmets
Allegations
Advertising that helmets are “up to 48x more effective than traditional foam helmets in protecting your head from injuries caused by certain cycling accidents” without having scientific studies to substantiate such claims
Status
Pending
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