
The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
Glancey et al v. Trek Bicycle Corp.
21-cv-120, S.D.N.Y.)
(Jan. 2021)
Bontrager WaveCel bicycle helmets
Advertising that helmets are “up to 48x more effective than traditional foam helmets in protecting your head from injuries caused by certain cycling accidents” without having scientific studies to substantiate such claims
Pending
Emily Stewart, Business Insider
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
TINA.org calls on regulators to stop moving company’s bait and switch.
Complaint alleges IML was a $1.2 billion scam.
What you should know about ingredient studies.