Forever Living Ditching MLM Model
Company becomes the latest to leave the industry.
BodyTech Supplements
In September 2014, a class-action lawsuit was filed against Vitamin Shoppe for allegedly misleadingly advertising dietary supplements, including BodyTech Whey Tech Pro 24, BodyTech 100% Casein, and Bodytech Primal Pro. According to the complaint, the company markets the products as “highly digestible protein products” when, in reality, they do not provide the promised benefits because the company under-doses the digestive enzyme Aminogen® and falsely claims that lactase helps the absorption and digestion of protein. (Segovia et al v. Vitamin Shoppe, Inc., Case No. 14-cv-07061, S. D. NY.).
For more information about other class-action lawsuits filed against Vitamin Shoppe and TINA.org’s coverage of the company, click here.
To learn more about protein supplements, click here.
The Latest
Fixing the Subscription Trap
The FTC’s Negative Option Rule do-over – and what’s at stake.
A Brand Story
Be wary of questionable and deceptive claims in origin stories.
Meta AI Smart Glasses
Mounting lawsuits accuse Meta of breaking privacy promises.
Pizza Hut’s $10 Large Pizza
Breaking down the fine print of this March Madness commercial.