Milk Bone Dipped Dog Biscuits
Allegations: Falsely marketing products as containing no artificial preservatives when they contain the preservative citric acid
Big Heart Pet Brands Pet Food
In July 2017, a class-action lawsuit was filed against Big Heart Pet Brands for allegedly falsely marketing pet food as natural when, according to plaintiffs, the pet food contains artificial and synthetic ingredients. (Plaintiffs filed an amended complaint in March 2018.) (van Mourik et al v. Big Heart Pet Brands Inc., Case No. 17-cv-3889, N.D. Cal.)
For more information about the marketing of pet products and TINA.org’s coverage of them, click here.
Class-Action Tracker
Pup-Peroni
Allegations: Misleadingly marketing products as containing “Real Beef” when they are made using low quality feed grade beef
Nature’s Recipe Salmon, Sweet Potato & Pumpkin Recipe Dog Food
Nature’s Recipe Pet Foods
Nature’s Recipe Pet Foods
Kibbles ‘n Bits
Gravy Train Dog Food
Meow Mix
The Latest
Texas Pete Hot Sauce
Texas Pete is not the first food or drink to have its origin marketing challenged in court.
Deceptive Marketing 101: Third-Party Certification Seals
Don’t confuse this type of marketing for a silver bullet.
Who’ll Stop Celebrities From Unlawfully Shilling Shady Crypto & NFTs to Their Fans?
Matt Binder, Scam Economy
‘No One OutPizzas the Hut’
Objectively provable claim or silly slogan? Reader argues it’s the former.
Kim Constable, aka the Sculpted Vegan
Diet and fitness plan for menopausal women draws scrutiny from U.K.’s ad regulator.