
Pup-Peroni
Allegations: Misleadingly marketing products as containing “Real Beef” when they are made using low quality feed grade beef
In July 2017, a class-action lawsuit was filed against Big Heart Pet Brands for allegedly falsely marketing pet food as natural when, according to plaintiffs, the pet food contains artificial and synthetic ingredients. (Plaintiffs filed an amended complaint in March 2018.) (van Mourik et al v. Big Heart Pet Brands Inc., Case No. 17-cv-3889, N.D. Cal.)
For more information about the marketing of pet products and TINA.org’s coverage of them, click here.
Allegations: Misleadingly marketing products as containing “Real Beef” when they are made using low quality feed grade beef
Patrick Coffee, The Wall Street Journal
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