CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Berkshire EcoSoft Blanket
Case Name (Date)
Woodiwiss et al. v. Berkshire Blanket & Home Co., Inc.
23-cv-30068, D. Mass.
(June 2023)
Product/Service
Berkshire EcoSoft Blanket
Allegations
Falsely marketing blankets as environmentally friendly by, for example, using the term “EcoSoft” and the phrase “for the planet” in marketing materials when they are made of polyester, which is a synthetic fiber that harms the environment
Status
Pending
The Latest
TINA.org Joins Over 300 Orgs. in Letter Urging Congress to Support Financial Watchdog
Legislators should protect the work of the Consumer Financial Protection Bureau.
Happy Howl Dog Food
What does “human-grade” dog food actually mean?
Plaintiffs Awarded $2.3 Million for Bigelow Made in USA Claim Steeped in Deception
The statement, “Manufactured in the USA 100%,” had appeared on product packaging.
Stellantis pulls Jeep, Ram and Dodge tariff-response ads after built-in-USA scrutiny
E.J. Schultz, Ad Age