How Ethos Sold Wall Street on AI While Powering an Analog Boiler Room
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
Davidson et al. v. BarkBox, Inc.
26-cv-2073, W.D. Wash.
(May 2026)
BarkBox’s merchandise
Falsely advertising discounts and promotions as available for a limited time
Deceptively representing that emailed promotions and discounts are only for employees and their friends and family
Pending
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
Lawsuits allege marketing doesn’t pass the smell test.
Can these bottles really keep drinks hot for up to six hours?
TINA.org and other consumer advocates file comment with FTC.
New book explores why MLMs are often associated with harmful outcomes – and what can be done about it.