Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Nahai et al. v. Baby Brezza Enterprises LLC and The Betesh Group
20-cv-3712, D.N.J.
(April 2020)
Baby Brezza Formula Pro and Formula Pro Advanced
Misrepresenting that products use “patented mixing technology [that] automatically mixes formula and water to perfect consistency” when they do not work as advertised and produce formula that is too watery
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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