The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
Assured Maximum Strength Pain Relief Gel Patch
Case Name (Date)
Hunt et al. v. Greenbrier Int’l, Inc.
22-cv-4742, N.D. Ill.
(Sept. 2022)
Product/Service
Assured Maximum Strength Pain Relief Gel Patch
Allegations
Falsely marketing that patches stay on for 8 hours when they don’t
Misleadingly marketing patches as “Maximum Strength” when they fail to adhere to skin for the represented amount of time and users do not experience the promised relief
Misleadingly marketing that products provide “Numbing Relief” when patches cannot provide such relief
Status
Pending
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