
CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
Dimarco et al. v. Aspire Brands, Inc.
24-cv-5021, E.D.N.Y.
(July 2024)
Aspire Energy Drinks
Falsely marketing products as natural and containing no preservatives when they contain two synthetic preservatives (citric acid and ascorbic acid)
Settled and voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
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