April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
In September 2020, a class-action lawsuit was filed against Ontel Products Corp. for allegedly misleadingly marketing “as seen on tv” products – including Micro Mechanic, Huggle™ Hoodie, Magic Pad, Piggy Pop, Artic Air™ Ultra, Chill Chest™, Dust Daddy™, Thermapulse™ Relief Wrap, and Miracle Teeth Whitener™ – using a bait-and-switch scheme in which the company offers a product at a low price but tricks consumers into paying for additional products and add-on features. Plaintiffs also claim that the company:
(Martin et al v. Ontel Products Corp., Case No. 20-cv-8158, C.D. Cal.)
These definitions are a joke.
FDA sniffs out unapproved claims company’s smelling salts increase alertness, focus, and more.
Why this piano man may not give you the keys to success.
Dig into these advertising claims.
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.