
Arizona Kiwi Strawberry Fruit Juice Cocktail
Allegations: Misleadingly marketing products as “All Natural” and as kiwi and strawberry juice
In October 2020, a class-action lawsuit was filed against Arizona Beverages USA for allegedly misleadingly marketing Arnold Palmer iced tea and lemonade beverages as “Lite” to make consumers think the drinks have fewer calories than other similar beverages when, according to plaintiffs, the Arnold Palmer drinks do not have at least one-third fewer calories than similar beverages, as required by federal regulations when making “Lite” claims. (Prater et al v. Arizona Beverages USA LLC, Case No. 20-cv-9108, S.D.N.Y.)
For more of TINA.org’s coverage of the marketing of Arizona beverage, click here.
Allegations: Misleadingly marketing products as “All Natural” and as kiwi and strawberry juice
Allegations: Misleadingly marketing products as “Lite” when sugar is the second most predominant ingredient and they are not low in calories
Allegations: Falsely marketing that fruit snacks contain “No Preservatives” when they contain a preservative ingredient
Allegations: Falsely marketing that products contain no preservatives
Allegations: Falsely marketing products as containing “no preservatives” when they contain a preservative
Allegations: False natural claims
Allegations: Misleadingly marketing that products are “made with real fruit” when they don’t contain any fruit
Allegations: False natural claims
Allegations: Marketing beverages as “lite” when sugar is the second most predominant ingredient
Allegations: False natural claims
Allegations: Marketing beverages as “Vitamin C Fortified” in violation of FDA regulations and misleadingly marketing products as “All Natural”
Allegations: Misleadingly marketing beverages as having no calories when they contain more calories than federal regulations allow when making such claims
Allegations: False natural claims
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