Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In October 2020, a class-action lawsuit was filed against ArbiterSports for allegedly misleadingly representing that its sports software and services are safe and meet industry standards for data security when, according to plaintiffs, the company does not take adequate steps to protect the data it collects. (Quezada et al v. ArbiterSports, LLC, Case No. 20-cv-5193, E.D. Penn.)
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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