March 2016: The Sixth Circuit Court of Appeals affirmed the district court’s decision to dismiss this lawsuit. (In Re: Anheuser-Busch Beer Labeling Marketing and Sales Practices Litigation, Case No. 14-3653, 6th Cir.)

June 2014: A federal judge dismissed a class-action lawsuit against Anheuser-Busch. Plaintiffs claimed that the company represents the alcohol content of several Anheuser-Busch beers – including Budweiser, Bud Ice, Michelob, Hurricane High Gravity Lager, and Black Crown – on the product labels when, in reality, the beverage’s alcohol content is lower than the one displayed on the label. The judge dismissed the lawsuit finding that plaintiffs did not allege that the misrepresentations ever exceeded 0.3%, as required by federal regulations. The lawsuit was dismissed with prejudice, meaning that plaintiffs cannot refile. (In Re: Anheuser-Busch Beer Labeling, Marketing and Sales Practices Litigation, Case No. 13-md-02448, N. D. OH.).

For more information about other class-action lawsuits regarding the advertising alcohol and TINA.org’s coverage of the issue, click here.

 


Class-Action Tracker

Anheuser-Busch

Class Action

Anheuser-Busch

Allegations: Preventing consumers from leaving negative reviews on its website and app

Veza Sur Beer

Class Action

Veza Sur Beer

Allegations: Misleadingly marketing that Veza Sur is a craft beer made in Miami with Latin roots when it is not a craft beer and has no authentic Latin roots and…

Bud Light Platinum Hard Seltzer

Class Action

Bud Light Platinum Hard Seltzer

Allegations: Misleadingly marketing that beverages are made with agave to make consumers think they contain agave spirits when the ingredients list reveals they actually contain agave syrup as a sweetener

Cacti Agave Spiked Seltzer

Class Action

Cacti Agave Spiked Seltzer

Allegations: Misleadingly marketing that beverages are made with agave to make consumers think they contain agave spirits when the ingredients list reveals they actually contain agave syrup as a sweetener


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