The Ordinary: The Periodic Fable
From empty promises to impossible standards and overhyped ingredients: for too long, the beauty industry has taught beauty wrong.
Viera et al. v. Ancient Brands, LLC d/b/a Ancient Nutrition
23-cv-2242, E.D.N.Y.
(March 2023)
Multi Collagen Protein Brain Boost
Falsely marketing products as clinically proven to improve mental clarity and concentration, alleviate stress and tension, and promote a positive mindset
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
From empty promises to impossible standards and overhyped ingredients: for too long, the beauty industry has taught beauty wrong.
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Cecilia D’Anastasio, Bloomberg
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