A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In February 2015, a class-action lawsuit was filed against YZ Enterprises, Inc. for allegedly falsely labeling its Almondina Toastees as “all natural” when they actually contain a synthetic chemical. (Thornton et al v. YZ Enterprises, Inc., Case No. 1522-CC00482, Circuit Court of City of St. Louis, State of Missouri).
For more information about other class-action lawsuits regarding “all natural” claims and TINA.org’s coverage of the issue, click here.
Be wary of questionable and deceptive claims in origin stories.
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