Allbirds Running Shoes

Dwyer et al v. Allbirds, Inc.
21-cv-5238, S.D.N.Y.
(June 2021)

Allbirds running shoes

Misleadingly claiming that running shoes have a low carbon footprint

Falsely claiming to use sustainable and humane practices to get wool from sheep

Falsely claiming to be transparent about its wool sourcing

Dismissed When a complaint is dismissed with prejudice, it cannot be refiled.

This is not a sitewide perk.

These players dropped the ball in their recent offseason announcements.

Refunds for consumers duped into signing up for “VIP” memberships.

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What does this marketing term mean?