Domino’s $6.99 Pizzas
Why advertise a price that no consumer will pay?
In June 2016, a class-action lawsuit was filed against ACE American Insurance Company (a company that sells optional insurance coverage with car rentals at airports) for, among other things, allegedly deceptively advertising the cost of the insurance coverage by not disclosing certain additional fees, such as the Concession Recovery Fee. (Morgan et al v. ACE American Insurance Company, Case No. 16-cv-705, M. D. FL.)
Why advertise a price that no consumer will pay?
Watch out for online retailers’ bait-and-switch tactics.
Why your options may be limited in claiming this eyeglasses deal.
Complaint alleges gym chain puts up roadblocks to cancellation.
Aspiring entrepreneurs may want to think twice before signing up for this enticing offer.